An award winning solution for Mobile Commerce GFG:Mobile is a proven market-leading solution designed to enable a mobile phone to act as a secure fully mobile EFT device.
GFG:Mobile delivers a mobile payments platform which enables exciting new product and services driving both Average Revenue Per User (ARPU) and customer loyalty as well as enhancing established merchant revenue streams.
GFG:Mobile delivers an immediate and compelling return on investment through the elimination of costly and inflexible mobile Pre-Pay purchase and distribution channels.
The breakthrough capability of GFG:Mobile is to offer bank-level security and non-repudiable payments and transactions initiated via mobile phone. This opens up the mobile network to become a robust real-time payments channel available to merchants, operators and banks.
 Major increase in ARPU. GFG:Mobile provides a cost-effective payment channel (including micro payments) which drives volume through the operator network. The mobile payments channel allows purchases anytime, anywhere, from any merchant, increasing mobile network traffic and revenue.
 Enhance Customer Loyalty and reduce attrition. By integrating mobile payment services into banks and merchants, customer loyalty is enhanced both by the delivery of more services compared to competitors, but also the greater complexity involved in changing suppliers.
 Access for all. In all countries with developing communications and banking infrastructure, mobile payments can offer access to the “unbanked” in a cost-effective manner.
Building value into your customer relationships. In depth reporting on customer behaviour provides important market intelligence that allows operators and merchants to form more meaningful and valuable customer relationships.
Safeguard control of the handset. By managing payments on the handset, the operator becomes an important part of mobile phone payments, rather than just an ISP.
At SMART Communications, the Philippines’ leading wireless service provider – GFG:Mobile powers the innovative SMART Money and SMART e-Load solutions enabling in excess of 20 million customers to use their mobile phones to make payments. This includes MasterCard card issuing and management functions, as well as points-based loyalty system.
At Vodafone New Zealand – a major innovator in the highly competitive and mature New Zealand mobile telecommunications market – GFG:Mobile is used to enable mobile top-ups as the first step in a much more comprehensive mobile payments solutions.
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